In 2013, Yuki joined Yahoo Japan Corporation (now LINE Yahoo inc), where she was engaged in media and advertising business development with a focus on Yahoo! News, and then worked with an overseas tech venture to launch new businesses. In 2018, she founded N.Avenue, a media company that is specialized in Web3 space and runs the official Japanese version of CoinDesk, the world's largest digital asset reporting media, as well as btokyo, which organizes events and community activities. She has also served as a board member of the Blockchain Promotion Council of Japan (BCCC) since 2023.