After a 25 year career at the UK Embassy in Tokyo in supporting UK companies develop their business in Japan in a wide range of industries (consumer goods, financial services, tech etc) Naomi now works with Tokyo based organisations to bring her experiences to contribute to the internationalisation of Tokyo.　At the Embassy, she has led a campaign to promote UK fintech firms to enter the Japanese market since 2015. She also works for SUM series events organised by Nikkei to develop overseas contents for their events. Prior to her career at the UK Embassy, she worked as Researcher for the think tank division of MKI (Mitsui Knowledge Industry