Mellow Inc. was founded on the concept of “transforming ordinary spaces into vibrant ones” to color cities with the dynamism of store-type mobility. To realize this vision, Mellow Inc. runs “SHOP STOP”, a matching platform for store-type mobility (such as food trucks) and empty spaces. In 2020, Mellow Inc. established “Food Truck ONE” in collaboration with the Toyota Group to offer aspiring food truck entrepreneurs a chance to kickstart their business on a subscription model. Mellow Inc. also offers holistic consulting services to businesses looking to enter the store-type mobility space.